One of the fun things about being a graphic designer is get to try stuff out on my own car which is an 1981 Mercedes Benz 300SD covered in over 6000 pens that I call "The Mercedes Pens". Car graphics or car wraps are a fantastic way to promote your business and let the world around you know who you are and what business your in. They get a lot of attention and are a great way to break the ice or give the potential customer a way to look you up on the internet when they get home. With this window wrap I have gotten a lot publicity and exposure of my art car around town and on the web. Just do Google search on "The Pen Guy" and see what you get.
First I designed a distinct logo to let others know what exactly was that "thing" that drove by covered in pens. After some market research among my friends and family I came up with the catchy Pen Guy name. It was a way get the name stuck in people heads as I drove by, and now I hear people all the time saying "its the pen guy" as I drive by. The logo also had to be legible from a distance while moving at high speeds and reflect an upbeat, positive and fun mood that is the Pen Guy. The logo has gone through about three revisions but for the most part I think it works well for what it is.
