Thursday, January 28, 2010

Energy Efficient Lighting - The new and improved P-30 LED sell sheet

P-30 LED Sell Sheet

I recently finished a marketing piece for the P-30 LED product sheet by Tranh Nguyen, president of Solar Inc. His company manufactures and sells an LED light bulb considered to be the next generation "Green" light bulb and a better alternative to the fluorescent mercury filled bulbs. Luckily for me Mr Nguyen had all the copy ready to go and all I had to do was make it look good.

I approached this project from the salesperson point of view and designed it as if I were the one pounding the pavement selling the P-30 door to door.

My first challenge was to give the LED bulb some life by turning the light on. I did this by adding a light source to it in Photoshop and adding a brushed metal texture background, which I also created from scratch.

The second challenge was to organize all the information and make it easy for the client to scan through all the features and benefits of the P-30. I did this by adding alternate bands behind the bullet points to differentiate them from the rest of the copy.

I am really happy with the way this marketing piece turned out and I hope it helps Mr. Nguyen sell a million more units this year.



Solar’s President Tranh Nguyen makes his acceptance speech after his company won the 2007 California Clean Tech Open (CCTO)Renewables Prize on Monday, October 29, 2007, at the Palace of Fine Arts Theatre in San Francisco, California USA.

You can also read more about energy efficient lighting on his blog

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