Monday, December 10, 2007

Mercedes Pens Art Car Wrap

Mercedes Pens Art Car Wrap

One of the fun things about being a graphic designer is get to try stuff out on my own car which is an 1981 Mercedes Benz 300SD covered in over 6000 pens that I call "The Mercedes Pens". Car graphics or car wraps are a fantastic way to promote your business and let the world around you know who you are and what business your in. They get a lot of attention and are a great way to break the ice or give the potential customer a way to look you up on the internet when they get home. With this window wrap I have gotten a lot publicity and exposure of my art car around town and on the web. Just do Google search on "The Pen Guy" and see what you get.

First I designed a distinct logo to let others know what exactly was that "thing" that drove by covered in pens. After some market research among my friends and family I came up with the catchy Pen Guy name. It was a way get the name stuck in people heads as I drove by, and now I hear people all the time saying "its the pen guy" as I drive by. The logo also had to be legible from a distance while moving at high speeds and reflect an upbeat, positive and fun mood that is the Pen Guy. The logo has gone through about three revisions but for the most part I think it works well for what it is.

Friday, December 7, 2007

Accuchex Logo

Accuchex Logo

This logo was created for Accuchex Corp., a provider of payroll management services based in Novato, California. The logo is just a small part of the comprehensive corporate identity that we created for the company. My favorite part of this logo is letter a over the red box. I generated pages and pages of hand drawn sketches of this shape to finally create a shape that I was happy with. I think I spent about a day or so getting the curvature just right. I then scanned my image and traced it in Adobe Illustrator to create a vector based logo. Another fine detail that I like is how the curve hides part of the letters h and e and the x extends down and under the red box. Those three element are the kind of attention to detail that makes a great logo design.

Thursday, December 6, 2007

Analy Field Goals


Analy Field Goals is web site was created for Analy High School in Sebastopol CA, for the purpose of raising money to replace the old grass field with new Astro Turf. The web site design is based on the brochure which was first created as a mailer to raise awareness for the project.

Forestville Historical Society Logo Design

Forestville Historical Society Logo Design

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